Kering Generation X MENA Innovation Award

Celebrates and supports startups across the MENA region leading the transformation toward sustainable fashion. The award focuses on innovation in materials, production, circularity, animal welfare, and consumer engagement.

Benefits include:

• Paris Immersion Trip (10 days) — visits to Kering HQ and Plug and Play Paris
• 3‑month mentorship from subject matter experts
• 6‑month workspace at The Garage incubator in Riyadh
• Specialized workshops and introductions to the fashion ecosystem
• Access to Plug and Play’s global network of brands, retailers, and investors
• Global exposure and recognition within the fashion industry

• Startup operating in or impacting the sustainable fashion sector
• Demonstrated innovation and measurable sustainability outcomes
• Solutions aligned with one or more focus areas:
• Regenerative materials & clean production innovation
• Circular design & business models
• Nature & animal welfare
• Consumer awareness & cultural engagement
• Willingness to participate in mentorship, incubation, and immersion trip
• Running a project or organization
• Entrepreneur