$100,000 Dr Pepper Tuition Competition
- Organization: Dr Pepper/Seven Up, Inc.
- Type: Competition
- Location: United States
- Deadline: September 30, 2026
- Funding: Partially Funded
Dr Pepper runs an annual tuition contest for US college-age students, and this is the 2026 round. You submit one video of 15 to 60 seconds about your career goals, why you need tuition help and what that help would change, and judges score every entry against four published criteria to pick nine finalists. What the judging wins you is a funded trip, not the money. The nine finalists are flown to the ACC, Big Ten and SEC college football championship games on 5 December 2026, and the tuition prizes are then decided on the field by who can throw the most footballs through a hole in an oversized Dr Pepper can in thirty seconds. **What you get:** - Three $100,000 tuition prizes, one at each of the three championship games - Three $20,000 runner-up prizes, one at each game - Three $2,500 consolation prizes, one at each game, so every one of the nine finalists leaves with something - Every finalist gets a funded trip for themselves and one guest aged 18 or over: round-trip coach airfare (or a $200 gas gift card if you live within 200 miles), three nights hotel on a double-occupancy room, airport transfers and commemorative gifts - Tuition money is administered by Scholarship America and paid by cheque straight to your accredited two-year or four-year college, university or vocational-technical school, or to your student loan servicer - Awards cover tuition, fees, books, supplies, equipment, related educational expenses and on-campus room and board, and can be used until 31 December 2031 or until you earn a degree, whichever comes first **What you'll do:** - Create an account on the Dr Pepper tuition site and give basic details about where you live and where you study - Film and upload one video of 15 to 60 seconds, in English, as MP4, MOV or WMV and under 500 MB - Cover your career goals and aspirations, your current financial situation and why you need tuition help, and how your life, community and the world would change if you got it - If you are one of the nine finalists, travel to your assigned championship game and compete in a preliminary throw-off the day before, then in the half-time event itself if you place in the top two **Key dates:** - Entries open 1 September 2026 at 12:00 am ET - Entries close 30 September 2026 at 11:59 pm ET - Judging begins about three business days after entries close - ACC Championship Game, Bank of America Stadium, Charlotte NC, 5 December 2026 - Big Ten Championship Game, Lucas Oil Stadium, Indianapolis IN, 5 December 2026 - SEC Championship Game, Mercedes-Benz Stadium, Atlanta GA, 5 December 2026 - Winners list available on written request received by 15 December 2026 - Consolation prizes must be used by 31 December 2027 - Tuition awards expire 31 December 2031, or when a degree is earned **More information:** - Full FAQ at drpepper.com/faq - Official Rules under the 2026 Tuition Giveaway tab at drpepper.com/terms - Tuition awards are administered by Scholarship America, Inc. - Contest administrator: Amp Agency c/o Upshot LLC. Questions go to drpepper@advantagemarketingpartners.com
