The T.O.D.A.Y. framework: five steps to leading something now
Ziyaan Virji · March 8, 2025
A few weeks ago I was on a call with a client who had booked me to speak. We were going through the shape of the talk and they said something that stuck: we like the message, but how do we make it more actionable?
It was a fair note. I had spent years talking about leadership and impact without ever handing anyone a way to use it. People would leave feeling something, which is pleasant and not the same as being able to do anything differently on Monday.
So I went back through everything I had learned building things since I was fifteen, and tried to find the actual structure underneath it. What came out is the T.O.D.A.Y. framework. Five stages, one for each letter.
The most important thing about it is the shape. It is not a ladder with leadership at the top. It runs as a loop, because every time you finish, the next thing is bigger and you are a beginner again.

T: Take initiative
Everything starts with somebody doing something before they were asked.
This is where most people stall, and it rarely looks like stalling. It looks like preparing. Waiting for permission, for more experience, for a clearer plan, for a moment when starting will feel less exposed. That moment does not arrive, because certainty is produced by doing things, not by considering them.
When I started my first initiative I had no roadmap and no idea what I was doing. I had a problem I cared about and a vague belief I could do something about it. That turned out to be enough, not because I was brave, but because you work it out by beginning.
Ask yourself what you have been putting off. Then start before you feel ready, at a scale small enough to begin this week. A week of doing teaches you more than a year of planning, and it is not close.
O: Own your story
Everyone has a story. Not everyone will claim theirs.
For a long time I played mine down. I did not think where I came from or what I had struggled with was worth putting in front of anyone. What changed my mind was being in rooms with people I admired and noticing that the ones who moved me were not the most credentialed. They were the ones who were entirely themselves without hedging.
Your background, the things that went wrong, the things you had to work out on your own, these give you a particular view of the world. If you spend your energy fitting into somebody else's shape of success, that view is the thing you lose.
The question worth sitting with is whether the parts of your history you treat as setbacks are actually the reason you can see something others cannot.
Owning your story is not really about confidence. It is about clarity. Once you know what you are, you stop chasing every opportunity that appears and start picking the ones that are actually yours.
Try naming the three moments that shaped you most. Not the impressive ones, the formative ones.
D: Develop systems for growth
You cannot scale chaos.
The gap between people who sustain something and people who burn out is almost never effort. It is that one group built structures and the other relied on motivation, which is a fuel that runs out precisely when you need it.
This became concrete for me when the initiative I started grew from about twenty five people in my own community to reaching more than twenty five thousand. That did not happen because we tried harder. It happened because we wrote down what we were doing while we did it. How training worked, how distribution worked, what failed and why. Then we handed those documents to other young people in other places so they could run it themselves without starting from nothing.
That is what a system is. It turns something that depends on you into something that does not.
If you feel like you are improvising every week, the useful question is not how to work harder. It is which part of this you are solving repeatedly, and what would make it automatic.
A: Amplify through community
Nobody does anything alone, and the belief that you should is the most expensive mistake in this whole list.
I would not be here without people who opened doors before I could have opened them myself. Mentors who took a chance with very little evidence. The team of young people who built alongside me. The people who read what I write and pass it on.
I spent a while thinking that if I wanted something done properly I had to be the one doing it. That is not leadership, it is a control problem wearing leadership's clothes. It caps everything you build at the size of one person.
The alternative is to bring people with you. Ask who you could work with rather than compete against, who you could support, who knows the thing you keep pretending to understand.
When you help other people rise, you go up with them. That is not a sentiment, it is just how networks behave.
Y: Yes to evolving
The moment you decide you have arrived is the moment you start going backwards.
The best people I know are relentlessly uncomfortable. They keep learning things they are bad at. They stay curious past the point where their expertise would let them stop. They treat success as information rather than as a destination.
Saying yes to evolving means saying yes to being a beginner again on purpose, which is genuinely unpleasant and is where the growth actually is.
So when you hit a milestone, the question is not how to protect it. It is what the next hard thing is, and what you would need to learn to be any good at it.
And when you answer that, you are back at the top. A new challenge, a new leap, no idea what you are doing. Take initiative.
That is why it is a loop. Leadership is not a title you are eventually given. It is a cycle you keep choosing to re-enter, and the people who look like natural leaders are usually just further around it.
Where to start
Do not try to run all five. Find the one you are stuck on.
If you have an idea you have not touched in months, you are stuck at initiative, and how to actually take the first step goes deeper on getting unstuck.
If you are already running something and it is quietly destroying you, you are stuck at systems. That is a good problem and a solvable one.
If you are doing everything yourself, you are stuck at community, and the fix is a conversation you have been avoiding.
The framework is not the point. Knowing which of the five you are actually in is.
Frequently asked questions
- What does T.O.D.A.Y. stand for?
- Take initiative, own your story, develop systems for growth, amplify through community, and yes to evolving. Each letter is a stage, and the five run continuously rather than ending, so completing a cycle brings you back to taking initiative on something larger.
- Do I need a position or a title to use this?
- No. The framework is built for the opposite situation, where you want to lead something and nobody has appointed you. Every stage describes something you can do without permission, which is the point of starting from initiative rather than from authority.
- Which stage should I start with?
- Whichever one you are actually stuck on. Most people are stuck at take initiative or at develop systems. If you already run something that exhausts you, start at systems. If you have an idea you have not touched in months, start at initiative.
- Why is it a loop instead of a list?
- Because leadership does not finish. Every time you reach the last stage and take on a new challenge, you are back at the beginning with less certainty and a harder problem. Treating it as a ladder tends to make people think arriving somewhere is the goal.
- How long does one cycle take?
- There is no set length. A small project might run the loop in a few months, while something you are building for years might sit in the systems stage for a long time. The stages are a diagnostic for where you are stuck, not a schedule.